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 Apple's annual September iPhone event is just about a month away, and things are going to be a little bit different this year with Apple moving to a split launch for the iPhone 18 lineup, so make sure you're up to date on everything we may see at the event.
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 Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor, well before the wider round of increases expected with next month's iPhone 18 Pro launch.
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 According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
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The iPhone Air reaches one year on sale next month, and Apple is now closer to launching its successor than it is to the original's debut. On this week's episode of The MacRumors Show, we discuss what's next for the device.
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The company's new "2.0" plans and 36-month installment plans provided cover for removing what was billed as a limited-time offer.
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 Longevity has become a bit of a buzz word, and has become increasingly aligned with the tech industry. But while it remains unclear whether the billions of US dollars being invested in life-extending bioscience is something any of us can access, a timely report from Harvard Medical
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Demis Hassabis, the driving force behind Google DeepMind, is ascending to the role of chief scientist at Alphabet, Google's parent company, replacing Jeff Dean who is leaving to work at a start-up.
The role will enable Hassabis to "put his full attention on actively shaping the future of AGI," or artificial general intelligence, Alphabet CEO Sundar Pichai wrote on the company's Inside Google blog.
Hassabis' attention will still be divided, however: He will continue to lead research at Google spin-off Isomorphic Labs, which works on drug discovery, and although he will no longer be CEO of DeepMind, he will be its chair. Koray Kavukcuoglu will take over DeepMind, reporting directly to Pichai. He is currently its CTO.
Hassabis has been a strong promoter of AGI, defined by Google as the "hypothetical intelligence of a machine that possesses the ability to understand or learn any intellectual task that a human being can."
He has a long career in AI, having helped found DeepMind in 2010. He has been a prominent figure in the AGI field, prophesying in May that it will be a viable technology within three years. He has been keen to tackle any barriers in the way of developing the technology; just last month,
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Let's start with the coolest thing about this cable: it's retractable. That's right. It's tiny and compact when you aren't using it, then stretches out to a maximum length of 6.6 feet. Or you can use it at one of its many preset lengths: 1.9 feet, 3.1 feet, 4.1 feet, 4.9 feet, 5.7 feet, and 6.2 feet. Just tug on it when you're done and it rolls back onto itself.
It's fast, too, providing up to 100W of power. With a proper 100W charging block, you can fast-charge your phone, tablet, laptop, earbuds, or whatever else in mere minutes rather than hours. That makes it perfectly versatile for so many device types and it'll serve you well for many years to come.
What's not to love about this nifty little accessory? Grab this retractable 100W Baseus USB-C cable for $15.19 before this deal goes away! This is, by the way, the cheapest price it's ever been. Nice!
It's fast, it's retractable, and it's never been cheaper beforeGet this nifty USB-C cable on Amazon
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