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 Apple today announced that iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27 will be available in developer beta starting today, with public betas to follow in July. The software updates will all be released in the "fall" as usual — likely September — but Apple did not provide any specific date at this time.
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 Apple today unveiled macOS Golden Gate, the next major version of its Mac operating system, during its WWDC 2026 keynote.
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 Apple's new version of Safari browser can be tasked to monitor a webpage and notify you of any changes, thanks to a new built-in feature.
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 Apple today confirmed that watchOS 27 will not support the Apple Watch Series 9, Apple Watch Ultra (first generation), or Apple Watch SE (second generation), effectively drawing a line at devices equipped with the S9 or S10 chip.
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 The new enhanced Siri AI features that Apple announced today at WWDC 2026 will not be available in the European Union or in China when they are released in beta later this year.
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SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.
If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.
In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.
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