TikTok's deadline to sell off or cede its US operations is once again approaching. The 75-day extension delaying the enforcement of a nationwide TikTok ban is set to run out Saturday, April 5, unless the company finally reaches an agreement to find a new owner. Who might buy it, and what happens if no deal is reached? Here's the shape of things right now:
Potential buyers
President Donald Trump has suggested that "a deal" is imminent and could be reached before that deadline. What such an agreement will look like is still extremely unclear. A number of interested buyers have come forward, including YouTuber MrBeast, Reddit cofounder Alexis Ohanian and Perplexity AI. Oracle, which almost bought TikTok in 2020 and was a key part of TikTok's earlier negotiations to address national security concerns, is also in the running.
Depending on which bid wins out, TikTok could end up looking very different. ByteDance, TikTok's Chinese owner, won't allow another company to take control of the app's coveted recommendation algorithm. That means a new owner would have to rebuild TikTok's central feature. Perplexity AI, for example, has said it would take on this task of reverse-engineering the app's "For You" feed, making it
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