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Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.
Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities."
Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being.
Recent reporting also indicates that Apple plans on b
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You can add Japan to the list of regions where Apple has been forced to do something it would rather not: open up the App Store. On Thursday, the company announced changes to iOS in Japan to comply with the nation's Mobile Software Competition Act (MSCA). The tighter regulations for Apple and Google, which overlap with Europe's, took effect today. Users in the US and elsewhere won't see any of these changes.
Apple's changes in iOS 26.2 in Japan revolve around alternative app stores, payments outside the App Store and browser choice. The company worked with Japanese regulators on new
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There's little reason to pay top dollar for a smartphone. These iPhones and Android devices—ranging from $100 to $600—stood up to WIRED's testing.
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 Today Amazon has a match of the record low price on the AirPods Pro 3, but delivery for some locations has begun slipping past December 25.
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The big ticket tech gifts may get the lion's share of attention during the holidays, but it's surprising how much people appreciate small and thoughtful accessories and gadgets. We picked out a dozen such stocking stuffers for under $50 — perfect for a little something extra for a loved one or a welcome gift for a coworker. Just be sure to check the shipping windows to make sure these handy gizmos will arrive in time. Here are some of our favorite techie gift ideas that come in at $50 or less.
Best stocking stuffers for $50 or less
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