|
Apple is reportedly planning on inserting ads into the Maps app, according to Bloomberg's Mark Gurman. An announcement could come as soon as this month, with the ads themselves appearing on iPhones this summer.
This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries. I've personally never found the ads in Google Maps to be that annoying, so let's hope Apple's implementation is similar.
This potential ad revenue could seriously bolster Apple's services business, which currently generates $100 billion a year for the company. This division accounts for around 25 percent of annual revenue but faces challenges in both the short-term and long-term, as regulators around the world push for changes to App Store policies.
Apple has yet to comment on the matter. This idea has been floating around since last year, with rumors
|
|
 Apple collected nearly $900 million in App Store fees from generative AI apps in 2025, according to data from analysis firm AppMagic, covered by The Wall Street Journal ($).
|
|
 Apple CEO Tim Cook is in China, where he attended one of the company's 50th anniversary events outside of its Taikoo Li retail store in Chengdu today. The event revolved around a performance by Chinese singer Li Yuchun, and it comes after Apple hosted a surprise Alicia Keys concert at its Grand Central store in New York last week.
|
|
