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You might recognize Bosch as a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves.
Case in point is Bosch's automotive plans at CES. The company is showcasing what it calls "AI in the car," or more specifically, in the cockpit of the car. "Bosch's AI-powered cockpit makes driving more comfortable, intuitive, and safer for all occupants," Bosch board member Markus Heyn said in a press release. We'll get into all the details below, as well as how to tune in to the press conference on Monday.
How to watch Bosch's CES 2026 presentation
You can livestream the event on Monday, January 5 at 12PM ET via the Bosch press page or YouTube. (We've embedded the stream link below.)
What to expect
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