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May 15, 2024
Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following...
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May 15, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. In our fourth special episode from the Possible conference in Miami,...
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May 15, 2024
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its "Casa Cultura," a blend of food, music and entertainment while spotlighting its key points of differentiation in the category: precision in measurement capabilities and programming....
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May 15, 2024
Christmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan's Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its Tudum website, the streaming giant said it'll be the global home of two NFL games on Dec. 25, also getting at least...
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May 15, 2024
Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another...
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May 15, 2024
There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am." "We see ourselves as a news network first, rather than opinion," Thompson told ADWEEK ahead of taking the stage at Warner Bros....
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May 15, 2024
Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers. The registration wall will initially let readers access up to 10 articles before asking them to share basic information with the publisher--their email, employer...
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May 15, 2024
The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren't the only critics of the startup food sector, according to Ethan Brown, CEO of Beyond Meat, who said that some "hard-core vegans" are aligned with those...
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May 15, 2024
Sustainability tech platform Provenance, which aims to simplify brands' green claims, today announced it's raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by the Martin Sorrell-founded venture capital firm S4S Ventures. This is the third funding round for Provenance, following a $2...
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May 15, 2024
Google's AI-powered search tool, formerly Search Generative Experience (SGE), is now available widely in the U.S., with a global rollout following soon, Google boss Sundar Pichai said at Google's I/O conference held in Mountain View, California, yesterday. That's not great news for publishers, who have seen a substantial decline of up to 60% in organic...
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May 15, 2024
Google's AI-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at Google's I/O conference held in Mountain View, Calif., Tuesday. That's not great news for publishers, which have seen a substantial decline of up to 60% in organic search traffic,...
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May 15, 2024
In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms and curate targeted shopping experiences. And they are starting to see early signs of success. Insurance provider Progressive...
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May 15, 2024
Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing. The report cites findings from a quantitative survey...
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May 15, 2024
Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news. It's time to end this madness, or at the very least...
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May 15, 2024
Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous "boys" in its name. Now known as Scouting America, the 100-year-old youth organization announced its new name as part of ongoing efforts to revitalize its brand. For years, scrutiny and scandal...
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May 15, 2024
News media has transformed in recent years. The way people consume content is shifting, attention spans are shrinking, and the news cycle is shorter than ever. To be included, brands need to take an integrated and creative approach. Every campaign must achieve the unexpected and share stories that span the entire paid, earned, shared and...
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May 14, 2024
In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also...
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May 14, 2024
Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was interesting; a dating app leaning into how tired its audience is in a cheeky way. We waited to see where it went....
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May 14, 2024
If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on...
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May 14, 2024
Working out can be a challenge for many reasons, from lack of time to difficulty in finding a workout routine. We all find different ways to stay active, and iFit understands that, with software that adapts to individual needs. iFit Health & Fitness is a fitness and workout app that caters to a thriving community...
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May 14, 2024
Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14 upfront week event from the North Javits Center, Rita Ferro, the company's head of global advertising, became the latest member of the Griffin family. The event's video intro, which puts Ferro in the world of...
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May 14, 2024
Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its...
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May 14, 2024
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business. According to the company's most recent earnings report, advertising and media through Expedia Group Media Solutions accounted for $145 million in revenue in the first quarter,...
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May 14, 2024
Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the media company's chief revenue officer since 2019. She is...
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May 14, 2024
Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Potential, a new procedural from prolific TV creator Drew Goddard that's one of two fall dramas that ABC announced during TV upfront week....
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May 14, 2024
The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State Warriors svp of marketing Amanda Chin unveiled the name and logo of the Golden State Valkyries--the first new WNBA franchise since the...
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May 14, 2024
There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Clark, Angel Reese and others. If anything, Clark's momentum has only increased since her record-setting college scoring and viewership at Iowa ended with the most-watched WNBA draft...
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May 14, 2024
Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. "I feel like I play marketer part of the day, chief financial officer part of the day and chief technology officer part of the day," said McCarty,...
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May 14, 2024
ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For the...
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May 14, 2024
In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon's media company Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media...
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May 14, 2024
Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand. When Valerie Davis became the shop's North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture....
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May 14, 2024
Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare's consumer neuroscience lab, where he measures consumers' emotions using methods like electroencephalogram, facial expression analysis and implicit association tests. Nwankwoala led a global research study in collaboration with Snap, which drew insights from a panel of 28,000 adult participants across 14 markets that...
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May 13, 2024
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and spent this year's installment focused on the big games and potential wins ahead. Fox returned to a live upfront last year with an event that left half of its attendees standing while others sat. However,...
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May 13, 2024
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Baz, known for her culinary creativity, ventured into the partnership to...
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May 13, 2024
OpenAI announced its new flagship model GPT-4o (letter "o'" for "Omni"), boasting enhanced conversational abilities. This upgrade provides all ChatGPT users with faster, real-time voice and video interaction capabilities. The new chatbot, featuring multimodal capabilities spanning visual, audio and text interactions, allows people to use a phone's camera to allow the AI assistant to read...
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May 13, 2024
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers say artificial intelligence is having a positive impact on their marketing efforts, according to new figures from research firm Gartner. Indeed, only 5% of CMOs indicate they are not treating AI as an investment priority...
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May 13, 2024
Last year's NBCUniversal upfront was hindered by Hollywood strikes and former ad sales chief Linda Yaccarino leaving for Twitter/X days before the event. This time around, things were wickedly different. With entertainment talent back on the table for NBCU's Monday event from Radio City Music Hall, Jimmy Fallon opened things up by parodying Beyonce's "Texas...
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May 13, 2024
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with an early Season 2 renewal ahead of its fall debut. That's a big vote of confidence in the series, which hails from sibling creators Adam...
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May 13, 2024
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the...
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May 13, 2024
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio. The billboards lean into the science behind its products...
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May 13, 2024
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and...
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May 13, 2024
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014...
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May 13, 2024
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond estimates. Over the past six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of...
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May 13, 2024
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond estimates. Over the last six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of...
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May 10, 2024
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it's-kind event. The virtual upfront is Oscar-winning producer Michael Sugar's brainchild and debuted on Tuesday and Wednesday. Sugar, alongside his partner, Matt Rotondo...
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May 10, 2024
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating the hit songs we enjoy. From discovering Maroon 5 to Eminem, songwriter Evan Bogart has seen it all and understands...
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May 10, 2024
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that's airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you'll see that's a Sunday, not a Saturday....
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May 10, 2024
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming a standard American...
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May 10, 2024
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there's an appetite for this newer measurement. Using attention metrics in CTV is still nascent, and...
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May 10, 2024
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called that, comes mostly pickled in giant jars of mystery juice. Is this really a travel ad, a category known for its glossy, picturesque,...
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May 10, 2024
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents couldn't afford. That led me to my first job in the restaurant...
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May 10, 2024
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those...
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May 10, 2024
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball Players Association (NBPA) in New York, marketers saw how technology not only personalized the gameday experience for leagues, but helped them tell their...
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May 10, 2024
AI influencers offer a cost-effective, continuous presence on social media, and save time for brands for user-generated content (UGC) campaigns. However, the rise of synthetic influencers has sparked concern among human influencers, who fear that these digital competitors will erode their income from brands. The spotlight on deepfakes featuring real-life influencer Ariel Marie promoting GetDirty...
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May 10, 2024
ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. As our call for entries closes (May 9), judging will open for our jurors, who will be assessing the top pods across some 23...
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May 09, 2024
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how anime differentiates itself with storytelling that pushes traditional boundaries, the evolving landscape of content creation and Crunchyroll's strategic role within Sony Pictures Entertainment's ecosystem. Anime, a...
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May 09, 2024
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry. They discuss the profound impacts of virtual and augmented reality, the rise of digital fashion and Puma's exciting new...
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May 09, 2024
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout category, wants to be the go-to at backyard barbecues as much as in cozy pubs. In the Diageo brand's...
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May 09, 2024
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star's new appearance in Don't Quit's Persevering Profile series. In the video,...
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May 09, 2024
It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the most...
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May 09, 2024
It was supposed to be a clever product demonstration for Apple's latest sleek, artificial intelligence-powered iPad Pro. But the brand, typically praised for its advertising, sparked a wave of backlash for a commercial that crushes and destroys creative tools. In just a couple of days since its release, Apple's "Crush" has become one of the...
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May 09, 2024
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated...
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May 08, 2024
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney , Hulu and Max bundle. The companies call it a "first of its kind" offering, with ad-supported and ad-free plans coming this summer. Between the lines The surprising news combines content...
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May 08, 2024
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap's CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The...
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May 08, 2024
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. "This has...
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May 08, 2024
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and influences? Chances are, everyone will have their own definition of what "Asian creativity" is to them. And it could very well be that none of...
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May 08, 2024
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning...
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May 08, 2024
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this...
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May 08, 2024
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health professionals, with 52% of Americans reporting that they feel lonely and 47% saying their relationships aren't meaningful. According to US Surgeon...
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May 08, 2024
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a playful approach to product demonstration. Using an industrial-sized crusher, Apple flattened a slew of products meant to represent things the iPad Pro can...
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May 08, 2024
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand's iconic glass bottle. Moving backwards and...
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May 08, 2024
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats and...
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May 08, 2024
The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 trillion by 2028 at a compound annual growth rate of 6%. It's a highly competitive category, with more than 420 brands spending more than $3.3 billion combined in yearly advertising. In this environment, QSR brands need to innovate and offer...
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May 08, 2024
Generative artificial intelligence models are only as strong as the data they are trained on. However, much of the high-quality human-created data available on the open web needed to train all these models is either copyrighted or tainted by racial biases and misinformation. AI firms are negotiating million-dollar deals with publishers or resorting to scraping...
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May 08, 2024
The team at Wieden Kennedy has a single mission: to use creativity and influence to change the world and impact culture. For John "JP" Petty, global executive creative director at the shop's creative social studio Bodega, this magic can only happen when the right client is on the other side of the table. In this week's...
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May 07, 2024
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta wants to maintain its reputation for being a one-stop easy button for brands. The social network will offer the capability for brands to upload existing creative,...
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May 07, 2024
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas...
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May 07, 2024
If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the scrappy ones. If you're going to bootstrap your own thing, you're going to have to learn to live with fear. The big,...
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May 07, 2024
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both industry leaders and social media observers. This year, sleep-aid brand Unisom and fashion designer Christian Siriano seized the glamorous moment with an...
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May 07, 2024
Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combination of a receding hairline and a bald spot "the bald thru," while luring customers to its drive-throughs. A film from agency David...
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May 07, 2024
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away this year, Ferro noted that Disney is "way ahead" in terms of planning, talent commitments and what the company will showcase at its May 14 upfront event...
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May 07, 2024
Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators. Enter Stubios,...
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May 07, 2024
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable ad formats for Prime Video with remote-enabled capabilities. The new formats include shoppable carousel ads, pause ads and brand trivia ads. Between the...
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May 07, 2024
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most...
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May 07, 2024
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most...
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May 06, 2024
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $26 billion cash offer to buy the company. However,...
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May 06, 2024
Recently, a list of the top McDonald's loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points--enough for 913 vanilla cones, 456 medium fries or 228 Big Macs. The top holder of McDonald's loyalty points has 1,370,044 points, enough for 913 vanilla cones (best value,...
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May 03, 2024
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has compiled some of his favorites in his new cookbook called Italian/American. If you spend...
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May 03, 2024
Britvic's soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a "dangerously potent" platform. "Warden" shows an inmate being busted for having a can of Orange Tango--"the most powerful...
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May 03, 2024
Is Fierceness a creative agency in Sparta, New Jersey or a horse running in this year's Kentucky Derby? It's this year's favorite in the world's most famous horse race. What about High Wide & Handsome, Carte Blanche and Good Apple? If you said horses for any of those, you'd be wrong--they're all ad agencies. Seven...
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May 03, 2024
For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby's layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than...
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May 02, 2024
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators...
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May 02, 2024
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to...
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May 02, 2024
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to...
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May 02, 2024
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's...
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May 02, 2024
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap's ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced...
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May 02, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In our second special episode from POSSIBLE, our hosts sit...
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May 02, 2024
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie...
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May 02, 2024
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers...
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May 02, 2024
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to Hollywood strikes keeping entertainment talent on the sidelines, NBCU's former ad sales chief Linda Yaccarino exited the company for Twitter/X days before its upfront presentation....
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