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Seth Godin Marketing Blog

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Seth  Godin

Well known marketing author and former Yahoo marketing head, Seth Godin, riffs on marketing, respect, and the  [Read More]

Categories: Business | Life and Leisure | Marketing

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Latest Posts:

Don't waste the lesson
Things rarely turn out precisely the way we hoped. Sometimes, if we're lucky, we can figure out why. If we find the lesson and learn from it, it might be even more valuable than if we'd simply gotten lucky....
Seth Godin Marketing Blog
Saturday, August 8, 2020

Drop in
One of the most difficult things to do in skateboarding is to learn to ‘drop in'. This is the commitment at the top of the ramp. One moment, you're standing still, at the abyss, and the next you're committed, fully engaged with gravity. The worse thi...
Seth Godin Marketing Blog
Friday, August 7, 2020

What do you own?
Your skills. Your reputation. The noise in your head, your attitude, your personal passions… But after that, it starts to diverge. Some own real estate. Some own machines. Some own trademarks, or the permission asset of being able to interact with pe...
Seth Godin Marketing Blog
Thursday, August 6, 2020

Posing for selfies
We act differently when we know we're about to be on display. Aim a camera at someone and they tense up. I guess we call it "taking" a picture for a reason. We feel defensive. Social media multiplies this by counting "likes" (which doesn't mean someo...
Seth Godin Marketing Blog
Wednesday, August 5, 2020

Shipping creative work
If it doesn't ship, it doesn't count. If it's not creatively productive, it's not helpful. And if we're lucky, this is the heart of our work. The work of creation in our chosen medium, putting ourselves on the hook, being asked to do something that's...
Seth Godin Marketing Blog
Tuesday, August 4, 2020

Two kinds of decisions worth focusing on
HARD ONES because you know that whatever you choose is possibly the wrong path. Hard decisions are hard because you have competing priorities. Hard decisions that happen often are probably a sign that the system you're relying on isn't stable, which ...
Seth Godin Marketing Blog
Monday, August 3, 2020

Steal the time from comfort
Everyone gets the same 24 hours. Reset every day, a fresh start. Some of us are privileged enough to have the choice on how to spend some of that time. We can feel busy, but the busy-ness is largely a choice, a series of decisions we've made over the...
Seth Godin Marketing Blog
Sunday, August 2, 2020

A too-simple answer to a complicated problem
The problem: how can we get people what they want and need? It turns out that the simple short-term answer is the market. The marketplace makes it possible to buy a nail clipper made of hardened steel for just four dollars, but only when you're ready...
Seth Godin Marketing Blog
Saturday, August 1, 2020

Weasel decisions
One way to make a decision with a team or a partner is to clearly make a decision. Have a budget, do the math, lay out the risks and the options and decide with intent. The other method is to weasel your way forward. Act as if. Be presumptive. Hide r...
Seth Godin Marketing Blog
Friday, July 31, 2020

What will you do with the time you save?
Ordering in instead of cooking. Working from home instead of commuting. Using a dishwasher instead of the sink… All that time saved. Now that you've got the time back, you get to choose what's truly important to you. How will you spend it? [Time spen...
Seth Godin Marketing Blog
Thursday, July 30, 2020

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