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Branding Strategy

Visit Site - http://www.brandingstrategyinsider.com/

Derrick Daye Brad VanAuken

This blog's focus is helping organizations create brands that build and sustain trust. Branding Strategy Insid [Read More]

Categories: Marketing


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Latest Posts:

Color Psychology In Branding
Humans exhibit two highly innate traits - we are visual creatures and irrational thinkers, both at the same time. Our thoughts, feelings, actions and even decisions are subconsciously dominated by how we perceive the visual appeal of a product or a b...
Branding Strategy
Thursday, July 18, 2019


New Drivers Define The Consumer Decision Journey
The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising. The personalization of information coupled with the science of persuasion and natural language proc...
Branding Strategy
Wednesday, July 17, 2019


Evolving Platforms Shape Customer Expectations
Despite all of the privacy controversies surrounding online platforms, the share of US adults using social media, including Facebook, is mostly unchanged versus last year, according to a Pew Research study. Nearly 80% users between the age of 18 and ...
Branding Strategy
Tuesday, July 16, 2019


The Strategy Behind Successful Brand Names
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Melissa, a Chief Marketing Officer in San Jose, California w...
Branding Strategy
Monday, July 15, 2019


Strategic Essentials For Place Branding
In an era of super brands, it may seem an unusual notion to consider a city, state, region or downtown as a brand. But, in the context of a place selling itself as a focal point to visit, live, or to buy real estate, it makes sense that it should be ...
Branding Strategy
Wednesday, July 10, 2019


How Brands Can Support The Pursuit Of Happiness
We've been pursuing happiness for 2,500 years. Philosophers, theologians, psychologists, economists, marketers, self-help gurus, Hollywood, Broadway, and just about everyone else has been trying to find out what makes happy people happy. Although we ...
Branding Strategy
Tuesday, July 9, 2019


What Slowing Digital Spend Means For Brands
A new report from Zenith predicts Internet advertising will exceed half of global ad spend (52%) in 2021, although, as the internet ad market matures, growth is projected to slow down annually from 17% to 9%. This will mean, for the first time since ...
Branding Strategy
Monday, July 8, 2019


Brand Leadership Requires Strong Leaders
Winning brands stand for something bigger than a great product and more meaningful than entertaining advertisements. It all starts with leadership. Time and again, we find that brands that empower consumers have strong leadership. Leadership with con...
Branding Strategy
Thursday, July 4, 2019


Key Considerations For Brand Architecture Strategy
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Robert, a Chief Marketing Officer in Dallas, Texas who has t...
Branding Strategy
Wednesday, July 3, 2019


Why Brand Stories Succeed Or Fail
Engaging an audience is vital. NASA learned about the importance of engaging teams in the hardest of ways. In 2003, the Space Shuttle Columbia set off on its disastrous final flight. But, sadly, it didn't have to be a disaster. As the shuttle lifted ...
Branding Strategy
Tuesday, July 2, 2019



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