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200,000 unique executive users come to CEOExpress each month. Make sure they know what you have to offer. CEOExpress Text Ads allows you to create, maintain and track your own unique text-based ads. With our self-service program you can quickly and easily create your own text ad for inclusion in 120x600 Skyscraper (within a stack of 4) and 728x90 Super Banner ads (within 4 side by side ads) with up to 135 characters (Title and Description combined). The cost is $1/thousand impressions (that's $0.001 per impression). Our audience is primarily high level, high income executives. Ads for products such as business services, software, luxury gifts and travel, as well as other products and services targeted to the senior executive audience, would be especially appropriate. Find out more about our user demographics. FAQs How do I create a text ad? Can I create multiple text ads? What are the guidelines for ad content? What if my ads don't meet the guidelines? How do I pay for text ads? How will I find out if my text ad has been accepted? When will my text ad appear? How long will my text ad run? Why can't I see my text ad? How can I see my campaign's progess? How do I access my Text Ad account in the future? How do I cancel or make changes to an existing campaign? What other advertising opportunities are available on CEOExpress? How do I create a text ad? 1. Enter the Title, the Description to appear in the ad, the URL the ad will link to, and the URL as you would like it to appear in the ad. (Please note, the link URL must include "http://" - the display URL does not need to.) 2. Create a Text Ads account. You will be able to use this account in the future to track your campaign, and create additional ads. 3. Preview your ad. Make any required changes using the "Edit Ad" button. 4. Click "Finalize and Pay for Ad" to continue to PayPal for payment. Can I create multiple text ads? Yes. You can only create one ad at a time, but the set-up process is quick and painless. Be sure to use the same user name and password for each ad set-up. Once you have created a Text Ads account, you can access all of your ad information in one place. We recommend creating multiple ads, to keep our audience interested! What are the guidelines for ad content? CEOExpress reserves the right to refuse any ad, without explanation. Campaign cannot be associated with objectionable/illegal content and cannot run on any hate, racial, or porn related sites. Advertiser may not spawn or cause to be served another window along with this ad. Advertiser/Agency may not re-sell traffic, auto-spawn browsers, display multiple pages, or otherwise prompt subsequent pop-ups, pop-unders, or interstitial advertisements. What if my ads don’t meet the guidelines? If your ad is not accepted, you will receive an email, and your PayPal payment will be refunded. We encourage you to try again. How do I pay for text ads? Ads cost $1/thousand impressions. Please see the drop down menu for available increments. You can pay for your ads one of three ways. PayPal: You’ll need a PayPal account in order to pay for your ads online. If you do not already have a PayPal account, you can create one here. Once your order has gone through, your credit card will be charged. If your ad is not accepted, you will be refunded immediately. For additional PayPal information, please go to PayPal Help. Credit Card: To pay with a credit card, please call 617-482-1200. Check: You can also mail a check to:  CEOExpress Company 1 Broadway, 14th Floor Cambridge, MA 02142 How will I find out if my text ad has been accepted? You will receive a confirmation email as soon as you submit your ad. All ads will then go through an approval process, and you will receive a second email, confirming your acceptance, within three business days. When will my text ad appear? Your ad will begin to appear as soon as it has been approved. You will receive an email confirming your approval within three business days of your submission. How long will my text ad run? Any campaign of under 350,000 impressions will run evenly over a two week period. Campaigns of 400,000 impressions or more will run evenly over four weeks. If you want your campaign to run for a period of time different from our standard campaign lengths, please contact us. Custom campaigns will cost $1.50/thousand impressions. Why can’t I see my text ad? Your ad might not have been accepted. All ads will go through an approval process, and you will receive a confirmation email within three business days. (See What if my ads don't meet the guidelines? above.) Even if your ad is running, you may not see it. In order to make your campaign as successful as possible, there will be a daily user cap on every ad. Each individual will only see your ad a specified number of times per day, to ensure that your ad will reach as many people as possible. If you wish to see your ad again, please try deleting your cookies and refresh your browser. Ads also have an hourly cap, so that they will run evenly over the course of each day of your campaign. Lastly, your ad will have a daily cap. (See How long will my text ad run? above). It is possible that it has run its course for the day, and you should check again the following morning. Please contact us with any other questions. How can I see my campaign’s progress? You can track your campaign’s progress by logging in to your CEOExpress Text Ads account. You will be asked to create the account with a unique user name and password when you create your ad(s). Please remember to use the same CEOExpress Text Ads account for each ad you create, so that you will be able to track them all in one place. How do I access my text ad account in the future? To access your account at any time, please click "Manage your existing Text Ads" at the top of any Text Ads page. To create a new ad using an existing Text Ads account, begin the ad creation process as usual, by entering the neccessary information and clicking "Continue to Account Set Up." At the top of this page you will be given the option to sign in to your existing account with your user name and password. How do I cancel or make changes to an existing campaign? A campaign cannot be cancelled once it has been approved. If you need your ads removed from rotation before your campaign has been completed, please contact us. Your ads will be removed, but you will not receive a refund. Existing text ads can be edited through your Text Ads account. Once an ad is edited, it will be removed from rotation, and will go through the ad approval process again. As soon as it is approved it will begin to run again, and you will receive a confirmation email. What other advertising opportunities are available on CEOExpress? At this time our advertising includes 468x60 banners, 728x90 banners and 120x600 Skyscraper ads. Contact us for additional information. |