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Strategy's strategist: An interview with Richard Rumelt
Richard Rumelt, a professor at UCLA’s Anderson School of Management, has been one of the world’s most influential voices on many important topics in the field of strategy: the role of industry in the profitability of businesses, the allocation of resources, and the effects of diversification.In this interview, he explains why strategic planning isn’t necessarily strategic, how Apple got the iPod right, and why bullet points aren’t a great way to communicate.Rumelt also provides a glimpse into the emerging field of strategy dynamics, which can help companies identify important changes in their environments and show them how to take advantage of those changes.
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