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Pricing in a proliferating world
Today many companies must juggle hundreds of thousands or even millions of price points.Traditional approaches for managing prices are inadequate in an environment of such complexity—so companies need a new operating model if they are to set prices effectively.Critical priorities include creating better visibility into pricing performance, and establishing a common system for pricing across brands, channels, and segments.Companies also must strive to maintain an organizational balance between centralization and decentralization.
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© 1992-2003 McKinsey & Company, Inc
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