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Strategy in an era of global giants
The world's largest corporations are greatly increasing their scale and scope, and the resulting mega-institutions are fundamentally changing the landscape of business.These mega-institutions have disproportionately high profits and market values because they understand the link between their profitability and the talents of their professionals and knowledge workers.Mega-institutions are pioneering a new model of competitive advantage by using their huge size to develop and exploit intangible assets in novel ways.The corporate strategists of these companies must now develop new performance metrics and business models as well as find ways of overcoming the organizational barriers that size creates.
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© 1992-2003 McKinsey & Company, Inc
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