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The vanishing middle market
Executives know that premium and value offerings are squeezing middle-of-the-road products and services in many industries.McKinsey research across 25 industries and product categories in Europe and North America shows the extent of this market polarization.Polarization plays out in diverse ways across different distribution channels, subsegments, and geographies; the strategies of individual companies and their channel partners will heavily influence how the phenomenon unfolds.
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