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From push to pull: The next frontier of innovation
Most companies now mobilize resources by deploying push systems, in the mistaken belief that they promote efficiency.Push systems—characterized by top-down, centralized, and rigid programs of previously specified tasks and behavior—hinder participation in the distributed networks that are now indispensable to competitive advantage.More versatile and far-reaching pull systems—characterized by modularly designed, decentralized platforms connecting a diverse array of participants—are now starting to emerge in a variety of arenas.As pull systems reach center stage, executives will have to reassess almost all aspects of the corporation.
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