| | |
| Summary |
| Please note: The McKinsey Quarterly has agreed to a special arrangement for CEOExpress members that allows member access to their articles. Articles must be clicked on directly through the links below to gain access to this group of articles.
|
What is the business of business?
By recasting the long-running argument about the role of business in society, companies can dislodge a debate that's now wedged between two seemingly incompatible points of view.The relationship between big business and society can be viewed as an implicit social contract, with obligations, opportunities, and mutual advantages.Large companies must take the lead in explaining their contribution to society. They should define their ultimate purpose in a way that is more subtle than "the business of business is business" and less defensive than most current approaches to corporate social responsibility.It is time for big business to recapture the intellectual and moral high ground from its critics and to build social issues into strategy in a way that reflects their actual importance to companies.
Articles provided by The McKinsey Quarterly
© 1992-2003 McKinsey & Company, Inc
|
|
|
