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Pharma's Hangover
Expiring patents, as well as lagging R&D and sales force productivity, have forced most pharmaceutical companies to conduct a long-term search for new strategies to adapt themselves to a changing competitive environment. This special collection looks in depth at some tactical moves—such as upgrading the sales force, improving the marketing of products, choosing alliances more thoughtfully, and licensing products more aggressively—that pharma players can make now to ease their headaches in the interim.
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