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Cracking China's Chip Market
The world's chip makers are struggling to compete in the Chinese market, mostly because their marketing and distribution practices are tailored to customers in the developed world. Electronics companies in China want chip makers to offer them more design support and generous financing terms and to adapt to their complicated purchasing practices.
The take-away:To succeed in China, foreign chip makers will need to grasp the unique demands of its industry buyers and decide when to find a channel partner to share the risks.
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