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M-commerce: An Operator's Manual
Upward of 300 million people—more than own PCs—across the world subscribe to mobile telephones. If, as forecast, this figure passes one billion by 2003, mobile telephones will be as common as television sets.
Such a penetration rate—combined with technology that provides for the fast transfer of data on mobile networks, standard protocols that deliver Internet-like services on smaller screens, and the very personal nature of mobile telephones—will drive a mobile-commerce revolution. Within three years, the annual value of goods and services transacted over mobile networks could reach $13 billion, or 7 percent of all e-commerce transactions.
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