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Time for CFOs to Step Up
As business fundamentals and credible accounting once again become the touchstones that investors use to judge corporate quality, the CFO's traditional role as the guardian and leader of good planning and performance management is taking on new urgency. Although M&A, financial structuring, and investor and analyst relations will continue to be important, it is time for CFOs to refocus on the basics.
The take-away: For a CFO, a return to the basics means knowing how the company creates value, integrating financial and operational metrics, keeping metrics transparent and uniform, and fostering a healthy dialogue between business unit managers and their corporate-level counterparts.
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