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Beyond the business unit
How can companies promote entrepreneurial focus and market responsiveness while at the same time increasing their scale and scope? This is no academic question for global competitors such as ABB, British Petroleum, Citigroup, and IBM. "Opportunity-based organizational design" allows a company to conduct the day-to-day work of its business units while simultaneously pulling together teams to pursue special opportunities as they arise. To balance these sometimes competing agendas, a study of two dozen opportunity-based companies suggests four essential practices: target the right opportunities, match resources with opportunities, get diverse resources to work together, and develop flexible, world-class resources.
The take-away: Pursuing market opportunities requires managers to work across organizational lines. That isn't an easy task, but it is essential if companies are to marshal the resources necessary to serve today's customers while developing tomorrow's.
Articles provided by The McKinsey Quarterly
© 1992-2003 McKinsey & Company, Inc
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