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The Value of Web Services
Until now, integrating a company's systems with those of its suppliers, dealers, and customers has been expensive and difficult. Web services promise to make this easier and, in doing so, to improve the efficiency of these network connections at the edge of the enterprise. Once Web services prove themselves on the fringe, companies will increasingly use them internally.
The take-away: Web services technology is a Trojan horse for broader strategic changes. With effective connections among companies finally in place, they can concentrate on improving cross-enterprise processes and deliver greater value to customers.
This article is adapted from John Hagel III, Out of the Box: Strategies for Achieving Profits Today and Growth Tomorrow through Web Services, Boston, Massachusetts: Harvard Business School Press, 2002.
Articles provided by The McKinsey Quarterly
© 1992-2003 McKinsey & Company, Inc
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