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Broadband's Latin future
Why should broadband providers care about Latin America? After all, Central and South America have fewer than 300,000 subscribers; the number of phone and cable lines that can support broadband is limited; and Latin American households are less likely than those in more developed countries to be able to afford broadband service.
The take-away: Broadband providers should care about Latin America because the percentage of higher-income households with broadband access is relatively high there and because the number of subscribers could grow by more than 100 percent annually in the next few years.
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© 1992-2003 McKinsey & Company, Inc
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