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Cable is too much better to lose Telephone companies have been talking about Digital Subscriber Line technology since the late 1980s, when it was conceived as a way of carrying video over the copper wire telephone network. But like many innovations pioneered by large monopolies, it languished in the lab.
Then, in the mid-1990s, the cable companies—themselves sleepy monopolies—were prodded into action when they saw their cozy position threatened by fast-growing satellite television. They responded by upgrading their networks of cables into homes, thus making it possible for them to carry more channels and thereby compete with satellite.  
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