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CEOExpress has captured
the attention of the most sought after audience both on and off the
web today. Well-educated and highly successful people are clearly attracted
by the value of our intelligently edited content. Our audience is:
Powerful:
- Nearly 50%
of site users are Executive or Senior Managers
- Over 63%
of CEOExpress visitors are between 35-54 years of age
Well-educated:
- 80% are college
graduates while over 50% have a postgraduate degree or credit
Wealthy:
- Earn $145,700
mean income
- 50.7% spend
$100,000+ for business per year
CEOExpress User
Salaries and Purchasing Power
CEOExpress end users have extremely high incomes. They are 10 times
more likely than the average US adult and well over 5 times more likely
than the average Web Enabled adult, to earn $150,000. High salaries
and senior positions translate to significant company purchasing power.
- 63.4% of site
users have annual household incomes of $100,000
- 12.2% of respondents
have annual incomes greater than $300,000
- Site users are
over 10 times more likely than the average US adult and well over
7 times more likely than the average Web Enabled adult, to be involved
in annual business purchases valued at $1 million or more
- 12.2% of site
users spent $1-$5 million and 8.8% spent $5 million or more on business
purchases in the past 12 months
CEOExpress Internet
Usage
CEOExpress site visitors are longtime and frequent users of the internet.
Their averages for measured online activities such as tracking investments,
bill paying and stock trading, significantly exceed the National averages
and over three quarters have purchased online in the past 30 days.
- 86.7% of site
users have been online for over 3 years and while 95.4% access the
internet at least once a day, 80 % go online more than once
- $5,085 is the
mean for annual Internet purchases among CEOExpress users
- Over two-thirds
(68.6%) of respondents spent $1000 online in the past year, and about
one-quarter (25.3%) have spent $5000 plus
- 70% of CEOExpress
users track investments online, 31% trade stocks, bonds or mutual
funds and 45.9% participate in online banking and bill paying
- 3.5 is the mean
number of annual stock transactions for CEOExpress visitors
- 53.1% respondents
have executed at least one stock transaction, either online or offline,
in the past year and 33% have executed 5 or more, all of which places
CEOExpress users well above national averages
- Over one-third
of the respondents with household incomes of $150+ made 10+ stock
transactions last year and 65% of those who trade do so online
- Books/magazines,
travel, computer software /hardware and music are favorites among
end users for online purchasing
CEOExpress Wireless
and Electronic Usage
CEOExpress users are early adopters of electronic tools to complement
their busy lifestyles. Cell phone ownership among this group is more
than two times greater than the National and Web Enabled population.
- 81% of CEOExpress
visitors own cell phones, while 42.3% own handheld organizers such
as Palm Pilots and PDA's
- 20% of those
who own an Internet enabled cell phone, use it to access the internet
once a day or more and 65.9% of those who have never used it to access
the internet are open to doing so
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